AAW · Internal · Training session, 14 Jul 2026
The full handoff, start to finish. Bella Cache is the real example. Ei is almost done with her images. That means Khlark is one step away from doing the marriage himself.
Khlark doesn't need to run this half — he needs to know what lands on his desk when it's done. Sergio wins the client (Ryan books the call, discovery, mockup, payment, onboarding) and closes it out on the phone at the launch call. Everything after that is Khlark's file. Regina Ayars just came off her launch call — she's a second live example sitting at step 7 right now.
Once he owns the file, this is the order it moves in. Every step below shows what's actually true for Bella Cache right now — the real file names, the real folders, the real dates.
Khlark meets the client fresh off the launch call — introduces himself as the person who takes it from here, sets expectations for the six-month build.
Claude drafts the full run: weekly blogs + biweekly newsletters, each one a markdown file with a title, a category, and a publish_target date already assigned from the 24-month calendar.
2026-07 week 1
Ei works from the brand's Image Guide — the approved anchor photo, plus copy-paste prompts for every shot the six months will need. Target is 90+ kept images per brand. She drops winners in the folder; nobody makes her name or file them.
Content and images get built on separate tracks by two different people. The marriage is where Khlark brings them together into one file: the right image, matched to the right story, locked to the right date. Nothing is live until all three legs are in the same document.
--- title: "The Day I Started Sketching" category: Stories publish_target: 2026-07 week 1 author: "{{FOUNDER_NAME}}" slug: the-day-i-started-sketching status: draft ---
--- title: "The Day I Started Sketching" category: Stories publish_target: 2026-07 week 1 hero_image: MASTER-LOCKED.jpg author: "{{FOUNDER_NAME}}" slug: the-day-i-started-sketching status: draft ---
tag_hero_images.py) can auto-match most files by slug and category — but Khlark is the one who checks it actually makes sense: does this image belong to this story, on this date, for this brand's voice. That check is the real skill. Auto-match gets it close; Khlark gets it right.You just saw one married file. Here is how many Bella Cache actually has sitting in her folder right now, counted today — every single one needs the same check before it can go live.
aaw-social-spawn, plus roughly 50 hand-crafted standalone posts (founder voice, behind-the-scenes, customer story snippets with no blog tie-in). Khlark isn't marrying 390 posts by hand — the spawn tool inherits the parent post's hero image automatically. He's marrying the 117 blogs + newsletters; the social layer follows for free.Once every file is married, Khlark loads it into the client's GHL sub-account and schedules it — the first post always at least 30 days out, so there's a real audit window before anything goes live.
Ahtsham checks the push landed right — forms, domains, socials, author names — and gives phone support to the client. Khlark points him at what to check; Ahtsham doesn't drive the build.
First post fires on schedule. Khlark confirms it published, then the brand runs on its own for a while — until the runway needs refilling.
All product images, hard ones especially. Khlark can back her up on simple shots only.
Verifies the push, handles technical phone support. Khlark tells him where to look.
Writes the six months, builds every page. Khlark directs and approves.
This is where Khlark works every day. One page, every client.